Located in the heart of Europe but constitutionally independent from it, Switzerland is perhaps best known for chocolate, watches, cuckoo clocks, ridiculously punctual public transport and the once secretive banking system.
Switzerland is landlocked and bordered by Germany, France, Italy and Liechtenstein. Since it is not part of the EU, passports still need to be shown when entering across its numerous borders.
It is a federal republic consisting of 26 states known as cantons. The capital is Berne, although the cities of Geneva and Zürich are better known to the world outside.
Switzerland has about 7.5 million inhabitants of which 67.8% are online, according to Internetworldstats.com.
This market of some 5m potential customers is perhaps more challenging than most due to the multi-lingual elements – German, French and Italian will all need to be served if you want to communicate with all Swiss surfers.
Whilst credit card penetration there is quite high, as a people they are quite a conservative lot - as are their German and Austrian neighbours next door.
This is why our phone billing is working so well there. Swiss surfers are able to pay for trials without leaving a digital one. And since they pay SFr.4.23 per minute to order their password, we can pay you US$5.80 per password sold with flexible access times as dictated by you.
The Swiss are reliable payers, with chargebacks via payment this way practically unheard of.
It may not be the world’s largest markets, but it is almost certainly one of the world’s most affluent ones.
By not going the extra mile and communicating with Swiss surfers in a language they understand, you will be depriving yourself of money ‘made in Switzerland’ both now and for many years to come.
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